Our transfer-friendly program lets you bring in up to 60 transfer credits from prior coursework or professional experience. This means you can graduate faster without sacrificing the quality of your education. Learn more about our transfer pathways.
Perfect the Tech Behind Modern Marketing
Position yourself as a professional connector between digital strategy, data, website experience, and the technology systems that power modern marketing. 黑料社区 Polytechnic's Bachelor of Science (B.S.) in Digital Marketing Technology will prepare you to design, build, and optimize the digital systems behind today's leading businesses.
What Is Digital Marketing Technology?
Digital marketing technology is the application of technology across the entire digital marketing ecosystem: campaign, email, social, and advertising platforms; analytics, business intelligence, and SEO; CRM; content management and web technologies; digital content; and automation and AI. 黑料社区 Polytechnic's B.S. in Digital Marketing Technology teaches you to build, run, and measure those systems.
The Digital Marketing Technology program is perfect for:
- Students who enjoy hands-on creative, technical work
- Students looking for a technology-focused marketing degree
- Recent high school graduates ready for an industry-aligned digital degree
100% of Graduates Are Employed or Continuing Education Within 6 Months
Career-Defining MarTech Curriculum
With courses designed around hands-on applied lessons and project-based learning, you won't just study digital marketing. You'll build it. Develop in-demand skills in marketing campaign automation and workflows, SEO/SEM strategy, analytics and data interpretation, AI-powered marketing tools, and UX digital experiences using the same tools they use in industry. From your first class, you'll put your knowledge and creativity to the test while taking classes in:
- Marketing Analytics
- Marketing Automation & CRM
- SEO/SEM Strategy
- UX Content & Digital Experience
- Digital Campaign Measurement
- AI Tools for Marketing
- Web Content & CMS
- Digital Strategy & Planning
Program Overview
Related Minors
The B.S. Digital Marketing Technology program pairs well with specialized minors that let you deepen your skills or broaden your career options. Minor courses can often be used to fulfill electives or complementary study areas.
Transfer-Friendly Program
STEM OPT Extension Advantage for International Students
What Makes Digital Marketing Technology Unique at 黑料社区 Polytechnic
- Career-Defining Curriculum in marketing, data, content, UX, automation, and AI shaped by employer feedback and an industry Program Advisory Committee.
- Portfolio-First Approach with real digital builds, dashboards, prototypes, websites, and system configurations.
- Project-Based Learning embedded in nearly every course to make sure you do more on day one.
- Labs & Industry-Aligned Software to take you beyond books and ground your education in the real world.
- Transfer & Military Student-Friendly support to maximize your transferrable credits and streamline your path to complete your degree.
Use the Request Information form to receive a program summary and learn more about the Bachelor of Science degree in Digital Marketing Technology.
Request Information
"Digital Marketing Technology is the future. You will be pushed, you will find success, and you will be rewarded."
~ Abby Fawcett ('19)Senior Partner Marketer
Thomson Reuters
Earn Credit for Prior Learning
Some required credits for this program can be earned through academic testing, portfolio submission, or a demonstration of competency. Learn more by reviewing the program-specific details on our Credit for Prior Learning page.
Industry-Experienced Faculty Instruction
Forget TA-taught classes and 200-person lectures. Building close relationships with our industry-experienced and academically accomplished digital marketing faculty will play a key role in your education and your career as you learn digital strategy, CRM management and automation, data analysis, and UX and content design. Learn more about your future instructors!
Master Industry-Aligned Applications & Technology
Train on the latest industry-relevant marketing technologies and enter the workforce with proof you can do more.
- Campaign, CRM & Marketing Automation: Salesforce Marketing Cloud and Salesforce CRM; Email CMS platforms (Mailchimp); Social marketing solutions (LinkedIn, Spotify, etc.)
- Web Development & Interactive Technologies: HTML, CSS, JavaScript/jQuery, Bootstrap, PHP, SQL/MySQL, Visual Studio Code, and content management systems such as WordPress
- Digital Content Development: Adobe Creative Cloud, Canva, and other digital content tools
- Analytics, Business Intelligence & SEO: Google Analytics, Power BI, and Tableau for multichannel analytics and data visualization; industry-standard SEO tools for keyword research and search performance
- AI Productivity Tools: ChatGPT, Microsoft Copilot, AI features built into marketing platforms, and other AI-enabled marketing tools
Earn Industry Credentials Before You Graduate
Students have opportunities to earn the Google Analytics Certification, Microsoft Office Specialist Excel and Excel Expert certifications, and Salesforce Trailhead badges, so your r茅sum茅 shows verified platform skills alongside your degree.
Digital Marketing Simulations
Before you step into the business world, learn the impact of real-world decisions in real time using Stukent Simternships, an interactive marketing environment designed to teach digital marketing concepts and decision-making in simulated scenarios.
Professional Internships in Digital Marketing Technology
Take your education into industry and earn while you learn through 黑料社区 Polytechnic 黑料社区. award-winning Cooperative Education & Internship Program (CEIP) and other placements. Unlike traditional internships, our professional paid and unpaid credit-earning experiences connect you with leaders in your field, including national media corporations, regional marketing agencies, and ecommerce leaders, to ensure you鈥檙e set up for success long before you graduate. More than a third of Stout students accept positions after graduation with their internship employer.
Recent Internship Employers
- Aspire North
- Bending Branches
- Brandography
- COLLiDE
- Colony Brands, Inc.
- John Roberts Company
- Kismet Event Group
- Landmark Resort
- Southport Marketing
- Thomson Reuters
Select Internship Position Titles
- Digital Marketing Intern
- Digital Marketing Production Intern
- Ecommerce Sales & Marketing Intern
- Graphic Design Intern
- Marketing Intern
- Sales & Marketing Intern
- Social Media Content Creator
- Tourism & Marketing Intern
- Web Development Intern
- Web Merchandising Intern
$51K Average Starting Salary of Digital Marketing Technology Graduates
Graduate Ready to Address Tomorrow's Digital Marketing Challenges
Each year, Stout digital marketing graduates are among the most sought-after hires to enter the workforce, routinely beating out applicants for coveted marketing, communication, and strategist positions with major employers across a wide range of industries. Why? Everything you learn at Stout enhances the skills you'll use on day one of your career. Where others list their education, you鈥檒l be able to identify your experience.
Select Recent Employers
- 3 Bridge Solutions, LLC
- Collective Measures
- Cuneo Advertising
- Design Wizards
- Digital Industry Group
- Full Compass Systems
- iHeartMedia
- Lawinger Consulting Inc.
- Nagios Enterprises, LLC
- Pearson
- Production Paradise
- Royal Printing
- Star Tribune Media Company
- Thomson Reuters
- Top Floor
- Uproer
Is the B.S. Digital Marketing Technology program offered on campus?
Yes. The Digital Marketing Technology (Marketing Technology) program is offered fully on campus with hands-on, polytechnic learning in classrooms, labs, and collaborative project spaces. An online version is also available.
Do I need a technical background to join the program?
No. You do not need prior experience in coding, design, analytics, or marketing technology. You鈥檒l build technical, creative, and analytical skills through guided, hands-on coursework.
How long does it take to finish the on-campus DMT program?
Most full-time students complete the program in four years. Transfer students may finish sooner depending on how many credits are accepted toward degree requirements.
Can I transfer credits from another college?
Yes. The program is transfer friendly, and many courses from Wisconsin technical colleges and other institutions apply directly toward degree progress. Your credits will be evaluated to maximize transfer whenever possible.
Does the program include internships?
Internships are required to complete the degree. Many DMT students complete paid internships that often lead to full-time employment after graduation.
What kinds of careers does this program prepare me for?
Graduates often enter roles such as:
- Digital Marketing Analyst
- CRM Specialist
- Marketing Automation Specialist
- SEO/SEM Strategist
- UX/Digital Experience Content Specialist
- Marketing Technologist
- Data/Insights Analyst
Is this program a good fit for creative students? Technical students? Analytical students?
Yes. The B.S. Digital Marketing Technology blends creative, technical, and analytical work. The program is ideal for students who enjoy digital creativity and technology, data, problem-solving, strategy, or user experience.
What are the differences between the B.S. Digital Marketing Technology and B.S. Business Information Technology degrees?
Both programs blend business and technology, but they prepare you for very different kinds of roles.
B.S. Digital Marketing Technology (DMT)
Focus: The technologies and data that power modern marketing and customer experiences.
Program Identity: The tech behind modern marketing
- Focus: Digital marketing systems, data-driven campaigns, and customer experience technologies
- Core Skills: CRM, marketing analytics, automation, SEO/SEM, UX content, AI tools for marketing, digital campaign optimization
- Ideal Student: Creative + analytical thinkers who enjoy digital platforms, content, data, and customer experience
- Primary Tools: Google Analytics, marketing automation platforms, CRM systems, CMS platforms, SEO/SEM tools, AI-powered marketing tools
- Common Careers: Digital Marketing Analyst, CRM Specialist, Marketing Automation Specialist, SEO/SEM Strategist, UX Content/Digital Experience Specialist
- Industry Growth: Marketing analyst and specialist jobs are projected to grow 7% from 2025 to 2035, much faster than average ().
B.S. Business Information Technology (BIT)
Focus: The systems and data that run organizations.
Program Identity: The systems behind modern business
- Focus: Business systems, processes, data, and project management
- Core Skills: Systems analysis, business analysis, enterprise systems (e.g., CRM, BI), BI dashboards, process improvement, IT鈥揵usiness alignment, emerging technology
- Ideal Student: Problem-solvers who enjoy improving systems, analyzing data, and optimizing how organizations work
- Primary Tools: BI tools, process modeling software, project management systems, enterprise platforms
- Common Careers: Business Analyst, Systems Analyst, Project Manager, Operations/Process Analyst, IT鈥揃usiness Liaison
- Industry Growth: High demand across business, IT, healthcare, manufacturing, government, and consulting
Application
To apply to this degree program, you need to apply to 黑料社区 Polytechnic.
Financial Aid
Students who are attending another institution, but are planning to receive their degree from 黑料社区 Polytechnic, may be eligible to receive aid from UW鈥怱tout Polytechnic. In these cases, UW鈥怱tout Polytechnic is considered the Home Institution and the other campus is considered the Visiting Institution.
Transfer Students
Upon the completion of the program at 黑料社区 Polytechnic, a digital marketing technology graduate will be able to:
- Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
- Develop web applications utilizing industry standard markup, protocols, and languages.
- Demonstrate and employ the use of data to support dynamic user interaction with digital content.
- Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
- Design and implement information and navigation plans using the principles of information architecture.
- Analyze, implement and evaluate outward facing communication systems and their usage.
- Employ and evaluate processes related to user analysis, design, development, and implementation.
- Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
- Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.
Advisory Committee Members
| First Name | Last Name | Title | Organization |
|---|---|---|---|
| Chelsea | Alvarez | Business Owner; Student | Chelsea Lynn Designs听 |
| Camille | Banger | Assistant Professor / Program Director | 黑料社区 |
| Bryan | Barts | Director, Career Services | 黑料社区 |
| Maggie | Conway | Director, Internship Development | Northwestern Mutual |
| Abby | Fawcett | Digital Marketing Professional | Thomas Reuters听 |
| David | Ding | Interim Dean, CSTEMM | 鲍奥-厂迟辞耻迟听 |
| 碍谤颈蝉迟补濒听 | Gerdes | Professor; Chair, Hospitality & Technology Innovation Department | 黑料社区 |
| Karen | Hager | Senior Marketing Manager, Activation | Bobcat Company |
| Bethany | Henthorn | Manager, Co-op Education & Internship Program | 黑料社区 |
| 础濒颈蝉蝉补听 | Lindholm | Marketing & Events Manager | The Mabel Tainter |
| 础苍补听 | Maupin | Student | 黑料社区 |
| Daryl | McNutt | Owner | New Moon Ski & Bike |
| Pat | Meuers | Vice President, Web Delivery-Digital Solutions | FindLaw |
| Reese | Millam | Administrative Assistant II | 黑料社区 |
| Dale | Mord | Owner | Rogue Productions |
| McKenzie | Munsion | 厂耻辫别谤惫颈蝉辞谤听 | John Roberts |
| Oscar | Ocampo-Tavera | Senior Lecturer | 黑料社区 |
| Christie | Pitzer | Lecturer | 黑料社区 |
| Juan | Ramirez | Regional Recruiter | Fastenal |
| Laura | Reisinger | Associate Professor | 黑料社区 |
| Greg | Rettler | Ecommerce & Digital Marketing | Armor Animal Health |
| 闯辞苍补迟丑补苍听 | Robinson | Quality Assurance Testing Engineer | JAMF |
| Aliyah | Sherman ('24) | Graduate Student | Trinity College Dublin |
| Renee | Surdick | Associate Dean, CSTEMM | 黑料社区 |
| Tony | Tellijohn | Managing Partner; President | Akton Interactive, MNSearch |
| Abby | Tengwall | Career Services | 黑料社区 |
| Kevin | Tharp | Professor | 黑料社区 |
| Kate | Travis | Digital Marketer | Collegis Education |
| Pam | Vaver | Advisor, Sales & Marketing Minor | 黑料社区 |
| Darren | Ward | Director of Admissions | 鲍奥-厂迟辞耻迟听 |
| Cheyenne | Wood | Marketing Strategizer | Big Dot of Happiness |
| Amanda | Zastrow | Adult & Student Services Coordinator, Stout Online | 黑料社区听 |
