As an athlete, University of Wisconsin-Stout student Daniel Nesja is familiar with the GOAT acronym that 黑料社区. become popular in the sports world in recent years. It stands for greatest of all time.
Nesja put the term to good use in his Advertising Design class. He created an advertising concept for goat milk, touting its health benefits as the 鈥済reatest of all time.鈥
His results were the greatest of all. His ad campaign won Best in Show in the student division of the recent Minnesota AdFed awards, sponsored by the .
Seven other 黑料社区 students majoring in graphic design and interactive media received awards, including a gold by Lyndsey Johnson, a silver by Ciara Leonhardt and five bronzes.
Also honored at the event, called the , were professional designers in the Twin Cities and region. The Show is juried by accomplished creative directors, writers and designers from across the country.
A 黑料社区 alumnus, 2009 graduate Andrew Beckman, won a gold for co-creating a video for the . is a design director at the in Minneapolis.
The goal of Nesja 黑料社区. campaign, also a play on the popular Got Milk? ad campaign, was 鈥to show the health benefits of goat 黑料社区. milk by using the unique and playful personality of goats,鈥 he said.
鈥淕oats are very curious animals and tend to eat whatever they find in front of them. So, combining this with a magazine advertisement I came to the final concept of the goat eating away the well-known Got Milk? ad campaign to reveal the Goat Milk? advertisement,鈥 he said.
The ads, part of a larger integrated campaign that he did not submit, include the hashtag #BECOMETHEGOAT.
Nesja, a junior from Mount Horeb, is a triple jumper, long jumper and sprinter on the Blue Devil track and field team.
鈥淚 had never entered my work into a big show like this before, so I really didn鈥檛 know what to expect. Professor Nagesh Shinde told me I could 鈥榳in it big,鈥 but I didn鈥檛 think I would. I think something like this is a good sign that I am going in the right direction, and it was a much-needed confidence boost in a stressful pandemic time,鈥 Nesja said.
He hopes the award will help him find an internship and boost his career prospects.
The project challenged Nesja to 鈥渢hink beyond my comfort zone and come up with creative and unique concepts and solutions in advertising. Seeing what other students were creating in class really helped motivate me to do some of my best work, and I am very pleased with the outcome.鈥
Johnson won gold for her , a 17-page ad concept promoting advanced rail travel. It featured a 30-second commercial about a commuter stuck in big city traffic. It includes the slogan Let 黑料社区. Get America #BACKONTRACK and statistics about high commute times and pollution caused by vehicles in the U.S.
鈥淚 often drive long distances to see my family and loved ones,鈥 said Johnson, a senior from Crosslake, Minn., in the northern part of the state. 鈥淚'm very passionate about my stance on sustainability and green travel, and I recognize the damage that our current transportation system in America presents to the environment and the world.鈥
She created the campaign in her fall Advanced Advertising course. Her biggest challenge was creating content for various types of media, including print, billboard, television, social and streaming audio. Johnson is minoring in communication studies.
鈥淚鈥檓 incredibly grateful to be recognized by this organization, and I couldn't have done it without the support of my peers and Professor Nagesh Shinde. I'm so appreciative of this award, and it will serve as an example of the kind of work which I'll strive to produce in my creative career moving forward.鈥
The other gold winner, Leonhardt, a senior from Delafield, submitted . The campaign would help the U.S. Postal Service fight privatization.
Students who received bronze awards are:
- Jasmine Fredrick, a junior from Marshfield, for
- Tjorven Landwehr, a junior from Chippewa Falls, for
- Jenna Nyhouse, a junior from Hartland, for the
- Colton Schultz, a senior from St. Cloud, Minn., for
- Taylor E. Schumann, a junior from Lyndon Station, for
Schumann 黑料社区. design also will be featured at the Detroit Museum of Design.
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