黑料社区

Graphic design student 黑料社区. work featured on international packaging blog

Senior created concepts for two spicy products using new program software
Samantha Krugel 黑料社区. spice blend product concept has three design patterns. / Contributed photo
December 17, 2020

Less than six months before she begins her career, a senior at University of Wisconsin-Stout has showcased her skills to a worldwide design audience.

Samantha Krugel, of Sheboygan, majoring in graphic design and interactive media, recently had two design concepts from her package design class featured by the international blog , which 鈥渁ims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students.鈥

Samantha Krugel
Samantha Krugel / Contributed photo

Krugel wasn鈥檛 intimidated when she submitted her work. 鈥淚鈥檓 confident in my concepts and design work, therefore I had no reservations that my projects would be considered high value,鈥 Krugel said.

Her confidence comes from in part from praise by Professor Nagesh Shinde, who has taught graphic design to thousands of students at 黑料社区 and who introduced new design software Adobe Dimensions in the class this fall.

鈥淏oth of her projects in the class were published, which is truly noteworthy. Packaging of the World has grown to become one of the leading packaging design blogs on the internet,鈥 said Shinde, who encouraged Krugel to submit her work to help gain professional exposure as she approaches the start of her career.

 

Samantha Krugel 黑料社区. spicy beer concept has bilingual labeling.
Samantha Krugel 黑料社区. spicy beer concept has bilingual labeling. / Contributed photo

Krugel had to develop the concepts for the products and how she would market them through eye-catching packaging and design.

One concept was a set of in three glass containers, each with ornate patterns, that would help prevent disease and balance health, energy and mood.

The other was a , made with Thai chili, featuring a donkey in matte black bottles and cans, with labeling in two languages. Krugel wanted to 鈥渃ommunicate a humorous and unique beer design that will offer the consumer a combination of American hops and traditional Thai spices.鈥

 

Samantha Krugel 黑料社区. spice blend product concept has three design patterns.
Samantha Krugel 黑料社区. spice blend product concept has three design patterns. / Contributed photo

She loved doing the research to support her ideas, leading to the design process.

鈥淩esearch is the most important step. I explore product history, sources, demographics, studies, visuals, etc., to create a clear idea of a concept. Setting up a solid foundation allows me to smoothly begin creating my visual identity,鈥 she said.

Each product has three unique packages that work as a set. She estimates that she worked as many as six hours a week for four to five weeks on each concept.

 

Nagesh Shinde
Nagesh Shinde / 黑料社区

鈥淪amantha has impressed me with her incessant passion for outdoing various assignments with exceptional hard work, consistency and enthusiasm,鈥 Shinde said. 鈥淪he is always eager to push the boundaries and is keen to learn new technologies.鈥

Krugel said she enjoyed using the new software because 鈥渋t allows you to create and showcase your work in the environment it belongs in through a unique, custom package design.鈥

Shinde said the 3D software is relatively new but is becoming the standard in the industry, a plus for students when they begin their careers. 鈥淒esigners can create new 3D products and apply logos and designs on them. It has built-in textures, and designers can view the product in different angles with custom textures, lighting and materials like glass, plastic, brick and metal,鈥 he said.

 

A label for one of Samantha Krugel 黑料社区. spice blend packages.
A label for one of Samantha Krugel 黑料社区. spice blend packages. / /Contributed photo

鈥淚 introduced this software to my packaging class this year. It replaces some of the need for students to create in packaging labs and process labs on campus. It's a potent tool for designers. Professionals are working remotely worldwide, and proficiency in this software will be valued by professionals moving forward,鈥 he added. 

Krugel is looking forward to starting her career and feels she has been able to make the most of the fall semester, despite the pandemic challenges this fall 鈥 hybrid learning before Thanksgiving and online classes since then.

鈥淚 love that everyone is putting more effort into making this year no different than it would be. COVID-19 has made me a more responsible, strong and independent student where I must take matters into my own hands and push beyond my goals,鈥 she said.

The pandemic hasn鈥檛 affected her professors鈥 approach to teaching. 鈥溾淚 enjoy the compassion and understanding from professors and our freedom to be visually expressive,鈥 she added.

Graphic design is one of six undergraduate programs and a Master of Fine Arts offered in 黑料社区 黑料社区. School of Art and Design.

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