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Campus color: Alumni demonstrate industry leadership at Design Wisconsin event at ��

giffeyt — Tue, 15 Jul 2025 17:14:06 +0000

Campus color: Alumni demonstrate industry leadership at Design Wisconsin event at �� giffeyt July 15, 2025

Pros from Sherwin-Williams, Red Wing Shoe among presenters at fourth annual conference

More than 200 design professionals – many of them alumni working at prominent firms around the Upper Midwest – came to the University of Wisconsin-Stout campus recently for the fourth annual Design Wisconsin event.

�� – which has the only industrial design program in Universities of Wisconsin and is home to one of the largest public art schools in the Midwest – created Design Wisconsin to celebrate the impact of industrial design and fashion design on Wisconsin ��. culture, commerce, community and brand.

Even though �� is Design Wisconsin ��. founding organization, May 16-18 was the first time the event was brought to campus. Past hosts include Milwaukee Tool in Milwaukee, Trek in Waterloo, and DELVE in Madison. Bringing the event to Menomonie this year provided an opportunity to highlight the �� campus as well as showcase more student work, said Professor Jennifer Astwood, B.F.A. industrial and product design program director.

In addition to keynote presentations by numerous professionals, most of them �� alumni, Design Wisconsin included student portfolio review sessions, product showcases, panel discussions, networking opportunities and workshops.

Design Wisconsin benefits both students and professionals, Astwood said. “To me it was important that people not just hear about the companies, but also about some meaningful topics that speak to the industry at large,” she said. For example, one presentation from Matthew Gueller of Milwaukee Tool and Gregor Mittersinker of Loft Design focused on the use of artificial intelligence in the design process.

Also new this year was a panel discussion featuring talent from several companies – including Trek, Polaris and Ashley Furniture Industries – which focused on navigating the industry.

Next year, Design Wisconsin will once again be held off-campus: It ��. slated for Saturday, May 30, 2026, at Oshkosh Corp. in Oshkosh.

�� alum Kiki Redhead, global CMF and trend manager for Sherwin-Williams, was among the industry leaders at Design Wisconsin.

Exploring Color, Material, Finish

Several Design Wisconsin sessions focused on an area of industrial design known as CMF – color, material and finish – a cross-disciplinary approach that addresses the visual and tactile nature of products.

Among the CMF presenters was 2002 UW-stout alumnus Kiki Redhead, global CMF and trend manager for Sherwin-Williams. She described CMF as crossing boundaries between industrial design, graphic design, interior design, textile design and more. Design Wisconsin allowed �� students to network with professionals who work in the field, she noted.

“The students had an opportunity to find out what it really means to have a job where you actually develop color every day or develop different materials or create new finishes from scratch,” said Redhead, who leads Sherwin-Williams’ DesignHouse, a collaborative space in Minneapolis for the company and its industrial clients.

Before she was a leader in the industry, Redhead was a �� undergraduate who gained invaluable skills as an apprentice interior designer for a commercial construction company. “That really gave me a lot of real-world experience, and it was where I really started to apply color to projects and seeing them come to fruition,” she said.

As a professional, Redhead developed and trademarked her own trend methodology, and for a decade operated her own global trend agency, creating colors for everything from cars to cabinetry to cosmetics packaging to clothing. In 2018, she took her current job with Sherwin-Williams, where she combines qualitative and quantitative data to create eye-popping colors and finishes for customers.

Trek was one of the Wisconsin-based firms that took part in Design Wisconsin at ��.

Developing a ‘manufacturing mindset’

Among Redhead ��. DesignHouse colleagues and fellow Design Wisconsin speakers is Brynn Wildenauer, a 2018 B.F.A. industrial design graduate who is now a senior architectural color designer for Sherwin-Williams Coil Coatings. That division creates coatings used on appliances, metal building materials and other architectural products. In practice, this means that Wildenauer develops colorful coatings for everything from agricultural buildings to skyscrapers to sports stadiums: One of her most notable projects was working on a color-shifting effect pigment that gives a pearlescent sheen to the exterior of the Kai Tak Sports Park, a massive $4 billion complex that opened this year in Hong Kong.

Wildenauer said her �� education, which included an internship at Ashley Furniture Industries where she saw her designs prototyped, prepared her well for her career. “I really liked having that hands-on approach, and that helped me develop a manufacturing mindset,” she said.

In particular, Wildenauer recalls developing a keen interest in CMF after Professor Erik Evensen wrote that her “color sense seemed promising” on a mid-program review. “I really leaned into that, diving down into the materials that are chosen and why,” she said.

“I find that there are so many opportunities to make a statement with color, textures, finishes, etc.,” she continued. “When color is used in an intentional way, it can increase brand recognition by 80%, which demonstrates the impact of color.”

Wildenauer said she enjoyed returning to campus, something she does periodically as a member of the Program Advisory Committee for the industrial design program. “It ��. really cool to see how important this event is to all the students and those who have graduated from Stout or are heavily involved in Stout ��. programs,” she said.

�� alum Noah Anderson, senior footwear designer at Red Wing Shoe Company, took part in a keynote presentation at Design Wisconsin.

Bridging the gap between design fields

Noah Anderson, a 2013 industrial and product design alum and a senior footwear designer at Red Wing Shoe Company, was one of three alumni working at Red Wing who spoke at the conference. The trio, which included product developer Sarah Noll and pattern engineer Gina Thurk, delivered a keynote about the synergy between footwear and apparel at the Minnesota-based company. Designing shoes bridges the gap between industrial design and apparel design, as well as between what retailers term “soft goods” and “hard goods,” Anderson said.

Anderson said he was impressed to see how �� . design programs are preparing students for such collaborations in the professional world. “I felt encouraged to see specifically how apparel and industrial design were sharing a little bit more of a presentation at Senior Show,” he said. “It was really awesome to interact with students and to see the way that they are interacting with trends in the digital world as well.”

Anderson said he was well-served by his �� education when he began work at Red Wing Shoes in 2014. “I felt very prepared to present ideas, to be in front of the product team and embrace critique,” he said. “Going through the process of design was something I was really familiar with by the time I finished the industrial design program.”

In his career at Red Wing Shoes, Anderson has designed products for several of the historic Minnesota-based company ��. brands.

“It ��. always a new challenge,” Anderson said. “Every project includes new research, new trends and learning about new materials, which I feel like is really the source of what ��. interesting about designing for industry in general.”

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Design Wisconsin

Showcasing the impacts of industrial and product design on Wisconsin's culture, commerce, community, and brand.

Search Keywords: Design WisconsinWisconsin industrial design Wisconsin fashion designWisconsin product design

Hero Caption: Design professionals offered their thoughts about �� students' work during a Portfolio Review at the Design Wisconsin event.

Jennifer Astwood

Teaching Interests: DES 331 – ID3: Product Interface Design (2 sections) DES 231 – ID2: Ergonomics DES 205 – Design Drawing and Concept Visualization ART 256 – Slip-Casting for Designers and Artists DES 231 – ID1: Product Form and Visualization DES 333 – Professional Practice DES 405 – Advanced Presentation Techniques DES 431 – System, Environment, and Context DES 432 – Theory, Society, and Application DES 712 – Sustainable Design Practice SUST 432/632 – Global Sustainability Experience in Design & Manufacturing

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Full Name: Jennifer Astwood

Job Title: Associate Dean / Professor / Program Director

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Area of Expertise: Industrial Design Product Design

College: College of Arts & Human Sciences

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Degree: M.F.A. Art & Design

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Degree: B.F.A. Industrial Design

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Design Wisconsin coming to �� in 2025; student wins Merit Award during event at Milwaukee Tool

polingj — Thu, 30 May 2024 15:59:20 +0000

Design Wisconsin coming to �� in 2025; student wins Merit Award during event at Milwaukee Toolpolingj May 30, 2024

University ��. third annual statewide celebration of design featured state companies, products, professionals

Design professionals from around Wisconsin representing some of the state ��. biggest and best-known brands gathered May 18 in Milwaukee for �� . third annual Design Wisconsin.

The event was hosted by Milwaukee Tool at its headquarters and supported by the Milwaukee chapter of the Industrial Designers Society of America. It featured displays by Milwaukee Tool and more than 20 other companies that have made Wisconsin a leader in industrial and product design, including Mercury, Kohler, Gulfstream, Oshkosh Corp., National Presto, Trek, Brooks Stevens and Fiskars.

��, which started the event in 2022 under the direction School of Art and Design Associate Professor David Richter-O’Connell, announced that it will host Design Wisconsin on campus in May of 2025.

Guests at Design Wisconsin check out a product design display. / ��

“As our industrial and product design program serves many employers beyond Wisconsin borders, we decided to hold next spring's event here on the Stout campus and include many of our great design/manufacture partners in northern and western Wisconsin and Minnesota. The impact of our I&PD program reaches regional, national and international levels, and we feel it's important to keep telling the story of our ever-expanding outreach,” Richter-O’Connell said.

Richter-O’Connell, who previously worked for Kohler, started the event to “showcase the impact of industrial design and industrial designers on Wisconsin ��. culture, commerce, community and brand — past, present and future. Wisconsin is an important hub of global new product innovation and development, across many diverse product categories, and we want to keep showcasing that key leadership with our events,” he said.

�� . David Richter-O’Connell speaks at Design Wisconsin, which he founded in 2022. / ��

Richter-O’Connell, �� Chancellor Katherine Frank and Tim Albrecht, group president for Milwaukee Tool, were among the speakers at Milwaukee Tool.

The first two Design Wisconsin events were held in 2022 at DELVE in Madison and 2023 at Trek in Waterloo, east of Madison.

Student wins Merit Award

The Milwaukee IDSA chapter sponsors an annual student Merit Award competition, part of a national IDSA competition.

�� . Amelia Dobbratz was named the Merit Award winner in a campus competition among seniors in the program and presented her work at Milwaukee Tool. She will go on to compete for the regional IDSA title and, possibly, the national title this fall in Texas.

Amelia Dobbratz, �� industrial and product design senior, presents at Design Wisconsin. Dobbratz won an IDSA Merit Award for her design work. / ��

Dobbratz, a senior from Waupun, is majoring in industrial and product design. She presented on three products she designed, a lamp, a hearing device and a table, in three hands-on studio courses.

Two other �� industrial and product design majors were chosen as campus Merit Award finalists, Jordan Dinwiddie, a senior from Minneapolis, and Ananda Van Wie, a senior from Merrill. They graduated May 4.

Contest judges, all �� alum, were professionals Mike Berge, of National Presto; Riley Crotteau, of Nordic Ware; and Angela Hastings, of Rypen furniture.

###

Design professionals from around Wisconsin representing some of the state ��. biggest and best-known brands gathered May 18 for the third annual Design Wisconsin. Design Wis. display 1

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Hero Caption: Design Wisconsin 2024 was hosted by �� and held at Milwaukee Tool in Milwaukee. The 2025 event will be at ��.

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Milwaukee Tool to host �� . third annual Design Wisconsin event

polingj — Tue, 07 May 2024 20:44:30 +0000

Milwaukee Tool to host �� . third annual Design Wisconsin eventpolingj May 7, 2024

Product designs by 20-plus major Wisconsin brands to be featured May 18 at company headquarters

��, the Industrial Designers Society of America-Milwaukee chapter and an iconic Wisconsin company, Milwaukee Tool, are set to host the third annual Design Wisconsin event Saturday, May 18.

It will be held from 9 a.m. to 5 p.m. at Milwaukee Tool headquarters, 551 N. 5th St. in Milwaukee. Admission is free, but organizers request that attendees register in advance.

Milwaukee Tool and more than 20 other Wisconsin companies will have displays highlighting their designs and products. Leading sponsors and exhibitors include Ashley, Brooks Stevens, Colony Brands, Fiskars, Kohler, Mercury, Oshkosh, Polaris, Presto and Trek.

Attendees at the 2023 Design Wisconsin event, at Trek headquarters, stop at the Milwaukee Tool display. This year ��. event May 18 is being hosted by Milwaukee Tool. / ��

The event has expanded to include soft goods and wearables, including DSG Outerwear of Madison. DSG founder and CEO Wendy Gavinski will be one of the keynote speakers, along with Tim Albrecht, a group president with Milwaukee Tool.

Also speaking will be David Richter-O’Connell, �� assistant professor in the School of Art and Design and a former designer at Kohler; and Katherine Frank, �� chancellor. One of �� . Bachelor of Fine Arts majors is industrial and product design.

“Design Wisconsin showcases the impact of industrial design and industrial designers on Wisconsin ��. culture, commerce, community and brand — past, present and future,” Richter-O’Connell said. “Wisconsin is an important hub of global new product innovation and development, across many diverse product categories, and we want to keep showcasing that key leadership with our events.”

Design Wisconsin includes exhibits from leading Wisconsin manufacturers and ��, which founded the event and has a School of Art and Design. / ��

New this year will be Gulfstream Aerospace of Appleton, featuring studio designer Toni Kallies, a 2012 �� fashion design and development graduate.

Attendees can enjoy several Wisconsin-made products: waffle cones from FeLion Studios of Waunakee, ice cream from Cedar Crest of Manitowoc, Jolly Good soda from Random Lake and yo-yos from Flambeau Plastics/Duncan of Baraboo.

The day will include displays of student designs and Student Merit awards from the IDSA Milwaukee chapter. One of the honorees will be �� . Amelia Dobbratz, of Waupun, an industrial and product design major.

A post-event gathering will be hosted by the �� Alumni Association, Loft Creative Studios and IDSA Milwaukee.

The first two Design Wisconsin events were held in 2022 at DELVE in Madison and 2023 at Trek in Waterloo, east of Madison.

###

��, the Industrial Designers Society of America-Milwaukee chapter and an iconic Wisconsin company, Milwaukee Tool, are set to host Design Wisconsin. Design Wisconsin 1

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Industrial Design Studios

At ��'s Industrial Design Senior Studio, students research, draft, create and critique 3D models of various items ranging from shoes to furniture.

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Stout co-sponsoring, organizing second Design Wisconsin on May 13 with Trek, IDSA

polingj — Tue, 02 May 2023 20:03:48 +0000

Stout co-sponsoring, organizing second Design Wisconsin on May 13 with Trek, IDSApolingj May 2, 2023

Alum Hans Eckholm, Trek design director, excited to showcase company, other ‘great’ product design in the state

Product designs from 20 Wisconsin companies and much more will be featured at the second annual DesignWisconsin event from 10 a.m. to 5 p.m. on Saturday, May 13.

Attendees also can tour Trek bicycles, which is hosting the event at its headquarters in Waterloo, east of Madison. Trek is a key sponsor of DesignWisconsin along with University of Wisconsin-Stout and the Milwaukee chapter of the Industrial Designers Society of America.

One person excited to talk about the importance of product design in Wisconsin is Hans Eckholm, a 1994 �� graduate who is head of design at Trek. “Wisconsin is an underappreciated hot spot of design. There ��. some really great product design happening in Wisconsin, and Trek is in that mix,” Eckholm said.

Trek, based in Waterloo, will host the second annual DesignWisconsin event on Saturday, May 13. / Trek

Along with Trek, companies with displays will include Milwaukee Tool, Kohler, Fiskars, Polaris, Ashley, Oshkosh, Colony Brands, Mercury and more. ��, which has a Bachelor of Fine Arts in industrial and product design, will have a booth featuring student work.

An outdoor car show will feature Nash and AMC cars designed by Richard Teague and made in Kenosha. Food trucks and Wisconsin-made Jolly Good soda will be available. The event also will include several speakers.

Attending DesignWisconsin is free, but organizers request that attendees register in advance.

“We’ll be giving tours of Trek, so you’ll be able to see products that are being worked on in the factory and see the prototype shop. Trek is doing a lot to make the experience fun. It ��. a great building with a lot to look at,” Eckholm said.

�� Assistant Professor David Richter-O’Connell speaks in 2022 at DesignWisconsin, which he started and co-organizes. / Contributed photo

David Richter-O’Connell, �� assistant professor in the School of Art and Design and a former designer at Kohler, is the event founder and co-organizer. The first event was held at DELVE in Madison.

“DesignWisconsin showcases the impact of industrial design and industrial designers on Wisconsin ��. culture, commerce, community and brand — past, present and future,” Richter-O’Connell said. “It ��. a well-kept secret that Wisconsin is a hub for product innovation.”

Eckholm overseeing bicycle design and more

Eckholm has worked at Trek for 19 years, starting as an industrial designer, and was promoted to director of design about a year ago. He oversees a team of 60 to 70 designers, including one group in the Netherlands.

Hans Eckholm is director of design at Trek and a 1994 �� graduate. / Contributed photo

In addition to designing bicycles for Trek, the team works with other Trek brands to help create bike accessories such as lights, helmets, tools, pumps, car racks and clothing. “Hundreds of products a year come out from our staff,” he said.

Trek is “one of the biggest players in the bike world. What ��. maybe surprising is that we do more business outside the U.S. now than inside,” Eckholm said.

Eckholm, who grew up in southern Wisconsin in Orfordville, came to �� for the industrial design program once he realized his interests were somewhere between engineering and art.

“I didn’t realize at first there was a career that combined those things. I’ve been trying to get the word out ever since,” he said.

�� . program in industrial and product design is part of the university ��. School of Art and Design, the largest in the Upper Midwest with more than 1,200 students and eight programs. In the industrial design studios, students research and create 3D models of a wide range of products.

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“It ��. been a great career for me, to be able to be part of a team that brings products to market. I love being able to see people use the products we make, to see someone get on a bike and be indirectly responsible for that,” Eckholm said.

Trek has long been a major sponsor of professional cycling teams. Eckholm ��. design credits include two road bikes used by Lance Armstrong.

Along with Eckholm, Trek employs other �� graduates, including two industrial design managers, a packaging manager and several designers. Trek is also represented on the university ��. industrial design advisory committee. �� has a Bachelor of Science program in packaging.

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Product designs from 20 Wisconsin companies and much more will be featured at the second annual DesignWisconsin event from 10 a.m. to 5 p.m. on Saturday, May 13 Trek HQ

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Inaugural Design Wisconsin event showcases state companies, industrial design

polingj — Mon, 20 Jun 2022 17:55:33 +0000

Inaugural Design Wisconsin event showcases state companies, industrial designpolingj June 20, 2022

Professor ��. idea takes shape with speakers, product displays in Madison

A first-of-its-kind state event, DesignWisconsin, recently highlighted the impact of industrial design and featured about a dozen leading Wisconsin companies.

Created by University of Wisconsin-Stout, DesignWisconsin was held over two days at the offices of DELVE, a product innovation firm, in Madison.

Nearly 250 people heard keynote speeches, saw displays of some of the latest and most innovative Wisconsin-made products and discussed design.

�� Assistant Professor David Richter-O’Connell created DesignWisconsin and hopes to see it become an annual event. / ��

“It ��. an event to showcase the impact of industrial design and industrial designers on Wisconsin ��. culture, commerce, community and brand — past, present and future,” said David Richter-O’Connell, �� assistant professor in the School of Art and Design.

Richter-O’Connell, a former designer for Kohler Co., began planning the event pre-COVID. He was excited to see it finally come together, with the support of DELVE, �� Chancellor Katherine Frank, who spoke at the event, Stout University Foundation and the Milwaukee chapter of the Industrial Designers Society of America.

�� faculty and staff providing support for the event, held May 20-21, included Maria Alm, Dave Beck, Julie Peterson and Bob Zeidel.

An operational, 3D-printed motorcycle was displayed by Brooks Stevens Inc. of Milwaukee. / ��

“We had a fantastic turnout and displays,” Richter-O’Connell said. “It's really about creating a space and time for people to get together and re-establish ourselves as a community of makers in Wisconsin.”

David Kohler, CEO of Kohler Co., presented on the importance of product and industrial design. Kohler sells plumbing and bath fixtures, power systems, and it operates resort and golf facilities in the U.S. and internationally.

Michael Hopkins, president of Brooks Stevens Inc. in Milwaukee, also presented on design. He displayed a full-scale, operational 3D-printed motorcycle developed for Harley-Davidson. The company ��. historic designs include the Oscar Mayer Wienermobile, Harley-Davidson Hydra-Glide motorcycle and Lawn Boy mowers.

Five �� students served as ambassadors at the event, including, from left, Adam Nielsen, Grayson Kief and Jordan Jentsch. / ��

Including �� . industrial design program, an expo with state companies’ displays of their latest products featured:

American Skillet: skillets of all 50 states and waffle irons
Ashley Furniture: case goods and chairs
Brooks Stevens Inc.: 3D-printed motorcycle and smaller scale projects
Colony Brands: products from mail order and online shopping portals
DELVE: health care and diagnostic-related products
Fiskars: cutting tools for homeowners and professional landscapers
Kohler: sink, faucets, tiles and kitchen and bath accessories
Mercury Marine: prototype electric outboard motor and drive systems
Milwaukee Tool: power tool products
Milwaukee Institute of Art and Design: kiosk with student projects
National Presto: new cookware and a fire extinguisher concept
Oshkosh Corp.: scale models of vehicles from commercial and military divisions, as well as a virtual reality experience of a new commercial truck cab
Saris: large bike carrier designed for heavy e-bikes
Trek: bikes, including electric, and the B Cycle civic bike rental division, with charging stations.

American Skillet of Wisconsin displayed its designs of skillets in the shape of U.S. states. / ��

Five �� industrial design students were event ambassadors, and students also displayed their portfolios.

The IDSA presented Student Merit awards to Riley Crotteau, of ��, and Josh Horth, of the Milwaukee Institute of Art and Design. The schools have the only industrial design programs in Wisconsin.

Crotteau, of Rice Lake, a senior, graduated May 7.

Richter-O’Connell, also the host and emcee of DesignWisconsin, already is planning next year ��. event and hopes it can become an annual tradition. “We have the blueprint established for a new kind of design experience in Wisconsin,” he said.

###

A first-of-its-kind state event, DesignWisconsin, recently highlighted the impact of industrial design and featured about a dozen leading Wisconsin companies. DesignWis 9

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Inspiring Graduate: Zach Follett, B.F.A. Industrial Design

University of Wisconsin-Stout recent graduate Zach Follett is ringing in the new year with a job of his dreams.

Hero Caption: The inaugural DesignWisconsin event held recently in Madison drew about 250 industrial designers and displays from leading Wisconsin companies. / ��

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News

Campus color: Alumni demonstrate industry leadership at Design Wisconsin event at ��������

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