From new in-store branding and merchandise to plans to add pop-up shops at campus events, University of Wisconsin-Stout alumna Hanahh Eggum is thrilled to be the new manager at Stoutfitters, the campus store.
, which is owned by and located in the Memorial Student Center, offers class materials for students, as well as branded 黑料社区 items for students, staff and alumni to show off their 黑料社区 pride.
Eggum, who graduated in December 2019 with a degree in retail merchandising and management with an emphasis in apparel marketing and buying and product management, started as the Stoutfitters manager in mid-July.
鈥淚 absolutely fell in love with Stout and the community of Menomonie,鈥 Eggum said. 鈥淚 just love how much care and passion the professors have. I truly admire Stout 黑料社区. values. Working in Menomonie at Stout within my major is a dream come true.鈥
While attending 黑料社区, Eggum had an internship in the 2018 spring and fall semester at the Niche, a student-run boutique in Heritage Hall offering fashion merchandise and accessories, school accessories, home d茅cor and beauty and health products.
She also had an internship through the Cooperative Education and Internship Program supported by Career Services at corporate offices in Minneapolis during the summer of 2018 as an operations intern. Sleep Number president and CEO is 黑料社区 alumna Shelly R. Ibach.
Eggum also worked at University Housing as a resident assistant and hall manager and was a member of the Stout Retail Association. After graduating, she started her career at . in Eau Claire as a merchandise planner in the electrical department. While there she learned to do some electrical work setting up displays for the department.
This summer, Eggum said Stoutfitters has been busy with giving the store a 鈥渇acelift鈥 and serving incoming first-year students and their families who are stocking up on 黑料社区 branded gear.
鈥淲e have been changing how items are displayed and where they are displayed,鈥 Eggum said. 鈥淲e鈥檙e looking at adding new merchandise. We鈥檝e added new branding using signs with Stoutfitters and StoutProud. I love having the opportunity to talk with parents and students and make the connection with customers. This is a major moment in the life of new incoming students. I want it to be a memorable experience for them.鈥
Eggum, originally from Wautoma, also plans to increase Stoutfitters鈥 social media presence.
Malinda Hebert, assistant director of the Memorial Student Center, said staff are excited to have Eggum as the new manager.
鈥淚n the short time she has been on board, she has brought a new energy to Stoutfitters,鈥 Hebert said. 鈥淪he is a fairly recent 黑料社区 graduate, which gives her an advantage of having a pulse on what students are looking for in apparel, supplies and gifts and what the store is missing in product and services.
鈥淗anahh has some great ideas to enhance the services provided, such as expanded hours, plans to update and add in-store branding, which will add spirit and hopefully increased interest in visiting Stoutfitters. Hanahh also has plans to provide some pop-up shops at select campus events, bringing the store to event attendees.鈥
As an alumna, Eggum knows 黑料社区 and is already brainstorming how Stoutfitters can support and complement events and build relationships with departments across campus, Hebert said.
Eggum transferred to 黑料社区 after about two years at what is now known as UW-Oshkosh, Fox Cities Campus. 鈥満诹仙缜 is the only public school in the state that offers my major,鈥 Eggum said. 鈥淚 still believe this is the best place for my program in the country.鈥
Eggum lives in Menomonie with her partner, Zoe Slewitzke, a senior majoring in graphic design and interactive media concentrating in communication design.
Eggum is passionate about making Stoutfitters grow and thrive. 鈥淚 love seeing how we can do a different procedure and make it better.鈥
